Overview

In this project, I worked as a brand designer to take the HOLA brand guidelines and bring them to life for the 2023 Latinx Heritage Month. I worked to imbue the theme's different thematic elements for that year, including Music, Leadership, and Art. I created branded assets as well as a detailed brand guide for other agencies and internal designers to use when creating branded materials for Latinx Heritage Month. I was thrilled with how well the design of the 2023 Latinx Heritage month was received and happy that I was able to contribute to such a meaningful event.