I love telling stories. Big stories. Small stories. Human stories. Real stories. Stories that connect each and every one of us.
I love how a well-told brand can craft a story that resonates with users and leaves an impression they can’t forget.
A little bit about me…
I’m Cody, a results-driven brand manager with a proven track record of enhancing brand identity and driving business growth. I’ve excelled at unifying fragmented product portfolios, developing comprehensive brand strategies, and ensuring brand consistency across all materials.
At Google, I played a key role in developing The Google School sub-brand which I was also the brand owner for. My expertise extends to B2C marketing activation, creative direction, and market analysis, contributing to significant increases in product engagement, user reach, and course completion.
By creating executive-facing analytics dashboards and conducting user research, I’ve effectively translated insights into actionable strategies.
Read my full resume here.
Career
2018 - 2025
2017
2012 - 2017
Education
2017 - 2019
Management, Strategy, & Leadership (M.S)
Michigan State University
2007 - 2011
English, Emphasis in Creative Writing (B.A)
San Francisco State University
Brand Manager
Learning Designer
TechSoup
Training Manager
Quotes from my collaborators
“Cody is an exceptional Brand Manager, consistently demonstrating a strategic approach and meticulous attention to detail across the multiple Google projects I've had the pleasure of working with him. His thoughtful brand architecture work ensures cohesion and clarity, which he extends to accessible and comprehensive brand guides and templates. Cody has an impressive ability to balance creativity with practicality, delivering design solutions that are not only visually engaging but also highly functional and user-friendly(especially for non-designers!).”
— Elise Lemle, Google
“In my experience, our org often values harmony over the open exchange of conflicting points of view. So it's been refreshing working with Cody on branding, knowing that we can passionately hold different opinions, maintain professional respect and affection, and keep the user experience centered. Cody has been a great partner. I'm confident our collaboration is going to pay off for our users.”
— Jimmy Pearson, Google
“As the lead of the HOLA Branding and Marketing team at Google, I had the pleasure of collaborating with Cody for a year, and I can confidently say he's an invaluable asset to any team. Cody consistently goes above and beyond to deliver exceptional work, always considering accessibility to ensure his designs are both beautiful and inclusive. His proactive approach to streamlining workflows through templates significantly improved our team's efficiency. Beyond his skills, Cody's empathy, kindness, and positive attitude create a truly collaborative and enjoyable work environment. Working with him has been a highlight of my time at Google.”
— Gabriela Berroa, Google
“As a Program Manager for Enterprise People Operations at Google, I've had the pleasure of working with Cody for many years on various programs. As our brand manager for programs such as coaching, mentorship, facilitation, and other impactful in-house training programs that reach thousands of Googlers every year. I cannot commend Cody enough for his exceptional work as a brand manager, especially given his contributions to the visual identity of The Google School and the overall People Operations department. Cody has shaped the way we look at branding and marketing. He has helped us scale our efforts and made significant improvements to our communication channels, marketing, branding, and recognition campaigns. He created a comprehensive guide with impactful marketing templates that led us to achieve our marketing impact and reach goals for the programs. Some of the work we've done together includes the LatinX Summit Videos, Advanced Coaching Series, and numerous Google-wide articles. Beyond his design expertise, Cody also provides invaluable consultation, ensuring brand consistency across all channels and design content. He is a reliable partner and a true asset to any team.”
— Luna Santos, Google
“Cody was my first real point of contact with the TechSoup team. He aimed to make all of his coworkers feel comfortable in their new role and sought to strengthen the culture of the company with each new hire. It was easy to see how much the mission of the nonprofit meant to Cody, and how passionate he has about his work within that mission. I have no doubt that Cody will continue to choose work that aligns with his values and allows him to amplify the efforts of his students and coworkers while improving the lives of those around him.”
— Nicole Gallifrey, Google
“It's rare that you come across such amazing talent and mentor as Cody! I had the pleasure of working with Cody on a change management project for frontline HR at Google. He consulted on our website design and provided critical learning insights that helped drive the success of the project. He has a deep understanding of instructional design, stakeholder management, visual design, user research methods, and analytics.”
— Taylor Bawden, Salesforce
“Cody is a resourceful, motivated individual who extends himself beyond limitations to accomplish something. We worked together to instrument a mentorship program. Cody easily took on the roles of business analyst and program champion, and was the liaison among a number of executive stakeholders to obtain buy in. Cody has the tenacity to persistently work toward demanding objectives, the focus to structure divergent problems, and the approachability to enact change.”
— Amir Shirani, Uber
“My time working with Cody was truly great. I saw as he took on more responsibility than any in his department and grew into the roll of Training and Staff Development Coordinator at TechSoup. He revamped all training materials and pioneered a mentor-ship program as well as volunteer programs to develop new skills within staff and create a team culture that values it's employees growth in engaging and creative ways. Cody is truly a gem and an all around stand up human!”
— Negeen Etemad, Dept. of Elections
“Cody coordinated and led the training programs at TechSoup when I was hired as an Account Manager and immediately made me feel welcome and prepared to start a new position that I knew little about. Not only was my training relevant and perfectly organized, but Cody is an incredible entertainer with enthusiasm that is contagious. All of the fun we had in training really helped imprint all of the lessons we learned. It’s clear that TechSoup is really dedicated to training and developing their employees, a valuable quality that I now seek out in other organizations, and Cody’s work has been a huge part of creating this culture of company engagement and inclusion...”
— Jessica Lloyd, USFS